Wednesday, July 6, 2011
If Google Buzz Is A Black Hole For Sharing Traffic, Google+ Is The Big Bang
Back in March of last year, we noted that Google Buzz, Google's shiny new social network at the time, was getting smoked in terms of referral traffic sent our way, by a dead man, FriendFeed. It turns out, Google's own Analytics service was undercounting Buzz because it resides in Gmail, which uses HTTPS, which strips out referral information. In other words, most Buzz traffic could only be inferred, not seen. Still, after months of looking over the data, I'm not convinced that Buzz actually sends any amount of meaningful traffic whatsoever. The same is not true of the newly launched Google+ so far. Yes, it has only been out for a week at this point (and is still only available to a very limited number of users), but based on what we're seeing, the social network is already sending a large amount of traffic our way.