Saturday, March 26, 2011

NYT Updates Its iPhone App With Push Alerts For Breaking News, New Subscription Plan

The New York Times, struggling to find its place digitally, has just released an iPhone update today, three days before its paywall plan is put into action. Well what's new? In addition to an interface touch up and the option to swipe between stories, the app now has Recently Viewed items at the top of it's Sections section, followed in order by Photos and Video, which were not at the top before. The update purportedly will add more videos and slideshows to the app, so the re-prioritization of these options makes sense (and also cents, as these two content types have proven to be the most addicting for readers). The NYT Blogs like Dealbook and Media Decoder have (finally) been relegated to their own section, at the bottom of the app.

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