Evernote's Phil Libin has posted an article over at our fellow AOL site TechCrunch talking about the app's first week on the Mac App Store and how it all stacked up (he also did a quick hit in the first few days over on the Evernote blog). He says he's learned some pretty astounding things from Evernote's experience so far in the Mac App Store, and probably first among these is a conclusion that I expect a lot of developers to come to in the next few months. While many devs have believed, due to their success on the iOS App Store, that mobile apps were the wave of the future, Libin boils it down: "It isn't mobile that's overwhelmingly important, it's the app store."
That's quite a conclusion right there, but sure enough, as you can see in the chart above, the stats stack up. Evernote saw 320,000 downloads through the Mac App Store last week, 120,000 of which were brand new users. That's half of the new accounts created last week, and it's enough to push the Mac OS to the biggest platform on the service. Again, Libin puts it strikingly powerfully: "The presence of a well-formed app store is the single most important factor for the viability of a platform for third party developers."
Libin provided additional detail in a recent email to TUAW, saying that he forecasts 95% of all downloads of the Mac client to be straight from the App Store, eventually. According to him, "desktop is viable again," all thanks to the Mac App Store (and hopefully, he muses, a similar platform for Windows someday). He noted that there was quite a bit of effort involved: "Getting into the store for launch day was non-trivial. We declared that this was the most important priority for our Mac team about six weeks [prior to launch] and pulled a few all-nighters between then and now, but it was clearly worth it. Many of the under-the-hood changes that we had to make to get approved were good code hygiene anyway, and we're better off for having made them."
That doesn't mean the direct-download version is going away, Libin explains: "primarily because the App Store doesn't let us have an automatic beta track, which has become pretty important to our release engineering," they will be keeping the conventional version available.
The whole article is well worth reading, and if indeed Evernote's experience on the Mac App Store becomes representative of many featured independent developers, the opportunities offered there in terms of discovery and ease-of-use will have an enormous impact on how desktop software is bought and sold.
Lessons from early days on the Mac App Store with Evernote originally appeared on TUAW on Fri, 21 Jan 2011 18:00:00 EST. Please see our terms for use of feeds.
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