A few months ago, we announced an exciting partnership with Facebook to make search more social. As part of that work, we introduced Liked Results, which promotes links your friends have publicly liked or shared via Facebook. Today we are extending Liked Results to annotate any of the URLs returned by our algorithmic search results to all users in the US.
While we are very excited to talk about our next development, we’re all aware that it’s all part of a longer journey. This is the first time in human history that people are leaving social traces that machines can read and learn from, and present enhanced online experiences based on those traces. As people spend more time online and integrate their offline and online worlds, they will want their friends’ social activity and their social data to help them in making better decisions. Integrating with Twitter data 16 months ago was one step, and exploring Facebook’s rich streams is another.
If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result.
For example, when I was planning a trip to Napa, I wanted to find a great bed and breakfast for my stay. A traditional search result showed me a long list of web links and captions, which would take up some time to parse through individually:
Fortunately, several of my friends that have been to Napa in the past have liked Churchill Manor. Using Liked Results, the Bed & Breakfast that my friends have liked gets highlighted with their pictures and names - making it easier for me to quickly refine my search and decide where I should stay.
You may not see Liked Results on every query, but when it does trigger it's often a delightful experience. We are hoping that it will make searching on Bing more effortless and enjoyable. We are continuing to work with Facebook to make search more social and relevant, so please check back again for more updates!
Lawrence Kim, Bing Social Team