
You'd think the same folks who tore Gourmet down to the ground in order to embrace new media would be a bit more savvy. If you cook, you've probably tried (and loved) the Conde Nast
Epicurious iPhone app. The app has been essential in the kitchen and I've made many great recipes over the past few months. Recently, however, they added an interstitial ad to their app that essentially breaks it beyond all hope. When you search for a recipe, a screen pops up with an X and a "Try Now" button. Press the "Try Now" button and you head over to the app store (on an
iPhone) to a page describing how magical the Gourmet
iPad app is. That's right, you can't download it on the iPhone. Press the X? Guess what happens. That's right. It goes back to the App Store.

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