Saturday, May 14, 2011
Google News Goes Local On Mobile: Introduces ?News Near You?
The first thing many of us do in the morning is check for earth shattering news, and Google has just made the quest to find relevant news a little bit easier by introducing a geolocation-enabled "News Near You" feature in its U.S. Edition. While there are plenty of niche local news aggregators like Topix or Fwix available for local news junkies, Google News is the dominant player in the news aggregation landscape with 14.4 billion unique visitors in April according to Comscore. It has allowed users to view location based news by entering their zip codes on the web since 2008, but today's leap into mobile local-based news is significant; The battle to capture smartphone eyeballs has only just begun.