Fragmentation. Curation. Recommendations. Take your pick: Android is getting all three, compliments of a new Amazon-run application marketplace due to launch later this year. �Today, Amazon has launched the developer-facing part of the store, inviting devs to submit their applications so that they're ready when the app store is ready for its consumer debut later this year (Amazon isn't giving a firm date on the full launch). We reported on this impending news back in September, so it isn't a huge surprise. But it's going to bring some very interesting dynamics to the way Android applications are purchased and distributed. In some senses, this is the Android equivalent of Apple's App Store ? even more so than Google's official Android Market. I spoke with Aaron Rubenson, category leader for Amazon Mobile Services, and Ameesh Paleja, general manager for the Engineering Division of Mobile Services, about the new store, and it clearly has the potential to be a big deal. 
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